TRFM & GOLD 1242 / GOLD FM 98.3 are the stations that local people rely on for all their local, national & sport news, playing Gippsland’s best music from the artists that our under 40’s and over 40 year old listeners know and love.
The GOLD 1242 / GOLD FM 98.3 and TRFM service area stretches across the coastal plain between the highlands of the Great Dividing Range and Bass Strait, and extends 400km from the Western edge of the Latrobe Valley through to the New South Wales border.
The market includes the important industrial region of the Latrobe Valley, only 90 minutes from Melbourne’s CBD. The primary industry in “The Valley” is power, with over 85% of Victoria’s power generated in Gippsland. One of the other major industries is tourism, with the pristine beauty of the 90 Mile Beach and the Gippsland Lakes tourist region in East Gippsland.
The Gippsland market is unique in Australia as it has five major population centres spread over a large geographic area. The heaviest concentration of population is in the Latrobe Valley, which consists of the three major cities of Moe, Morwell and Traralgon. Other major centres in the service area include Sale, Bairnsdale and Lakes Entrance.
Ace Radio Gippsland reaches 69,400 people per week aged 10+ (52.1% of the market). The recent survey (Source: Xtra Insights Sale license area (RA1) regional survey 1, 2016. Station listened to most) shows that TRFM was number one, dominating the market with 31.3% of 10+ station listened to most, compared with 7.5% for STAR FM.
It shows that in Breakfast, TRFM dominated the 10+ station listened to most with 32.5 percent.
GOLD 1242 / GOLD FM 98.3, which targets an older audience was the #2 commercial station in the market for 10+ station listened to most, with a 13.4% and #1 in its target demographic 50-64 with a 24.3 percent.
The survey also collected data on the weekend habits of radio listeners and showed most tuned into TRFM with a 28.6 percent.