Going Digital – Salvos Red Shield Appeal this weekend
After more than 55 years of knocking on doors each May, The Salvation Army is taking the Red Shield Appeal digital in response to COVID-19’s impact on social contact.
The Salvos Red Shield Appeal Digital Doorknock is taking place this weekend and aims to raise over $8 million with a collective goal of $35 million by June 30.
Australians are facing an economic and social crisis unlike anything witnessed in recent decades, with The Salvation Army preparing to provide hardship support on an unprecedented scale.
The Salvation Army’s Major Bruce Harmer says, “We anticipate seeing some of the greatest need that we have ever seen in our 140-year history serving Australians, particularly when government funding ceases in the coming months. The Covid-19 crisis has financially crippled many Australians and it will take months to see the real impact it will have”.
The money raised from the Red Shield Appeal Digital Doorknock will help fund vital services The Salvation Army provides across Australia.