New tourism campaign will promote Gippsland
Visit Victoria and Destination Gippsland have unveiled a new brand for an upcoming marketing campaign that will encourage people to put Gippsland at the top of their list for their next getaway.
The new brand GIPPS all kinds of wonder LAND highlights the region’s hidden attractions, food and wine experiences and lesser known areas from historic towns and lush vineyards to pristine beaches and alpine forests.
Targeted at people living in Melbourne and regional Victoria, it aims to change consumer perceptions of Gippsland via its brand pillars of:
- Paddock to plate
- Water lover’s paradise
- Alpine inspired adventure
- Intimate local towns
- World class sanctuaries.
Importantly, the campaign will also remind visitors that although parts of the region have been affected by bushfires in recent months, visitors should not be deterred from planning a Gippsland adventure.
Visit Victoria Chief Executive Officer Peter Bingeman said, “Gippsland is safe to visit, open for business, and welcoming visitors, so put it on top of your list of places to visit now.”