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Behind the Vines

Behind the Vines

Image: Wine Victoria

Enjoying wine while supporting Gippsland's wineries

A new campaign is under way to encourage us to support our local wine producers, including those here in Gippsland.

It follows a challenging twelve months for the industry with many wineries across Gippsland impacted by bushfires, followed by COVID-19 and a trade dispute with China.

The 'Behind the Vines' campaign aims to connect consumers with the wines most-suited to their taste preferences.

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For those who want to plan a trip, the site offers easy travel time suggestions, and can curate a region-based list, as well as offering simple itineraries and maps to follow.

Chair of Wine Victoria, Angie Bradbury, says "We know people want to support Gippsland businesses and we needed to make it a whole lot easier for that to happen.”

“Behind the Vines has been created to champion our talented local winemakers and connect wine lovers with producers who are creating wines that resonate with their individual tastes.”

Funded by Global Victoria, the initiative was created to support local producers and drive consumers to purchase from cellar doors and continue to trial the world-class wines available throughout Victoria.

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